When our election rules were last properly updated in 2000 – Facebook didn't even exist. Despite recent scandals, online political campaigning remains an unregulated Wild West.
Voters on all sides deserve to know who is paying for online campaign adverts – and why we’re being targeted. It’s time we brought the law up to date so campaigns are transparent about who’s paying for our politics, and why.
Are you sure?
If you are already on our list you will not be added twice by clicking 'Yes', but you will be unsubscribed by clicking 'No'.
We need a comprehensive review and overhaul of our electoral law, to make it future-proofed for the digital age.
Transparency must be the rule, not the exception. The government need to act now.
Micro targeting online adverts means you get political adverts tailored to your interests. But, as you only see the adverts targeted at you, it means campaigners can promise different, opposing, things to different people.
The Government's proposals are an important first step, but as yet, there is no timeline for introducing the policy. Another consultation risks kicking the issue even further into the long grass, especially considering that the government first committed to introducing digital imprints in May 2019, following a previous consultation.
We can’t leave political transparency to the whim of big tech firms: it’s time for a campaign overhaul.